The problem
A small business’s information is usually scattered: hours are on Google, the good photos are on Instagram, reviews are on Facebook, and customers have no single place to find it all up to date.
Target audience
SMEs and local businesses — salons, clinics, workshops, shops — that want a central digital presence without investing in building a full website from scratch.
How it works
eSRL automatically gathers a business’s public information (hours, contact, reviews, social media) into a single official page, at a simple address (esrl.ro/f/business), which can be sent to customers through a single link. The screenshot above is the actual public example shown on esrl.ro (“Salon Aurora”).
Core modules
- profile page with hours, contact, aggregated rating, and a quick-action button (call, WhatsApp, directions);
- list of services offered by the business;
- integration with existing reviews (Google);
- distribution via a single link, optimized for sharing on WhatsApp/SMS/Instagram bio.
The product challenge
The real challenge for eSRL isn’t technical, it’s adoption: a small business needs to be convinced to keep a single new page updated, instead of continuing to leave its information scattered across channels it doesn’t fully control. That’s why the product is built as a “free 30-second check,” not as a complex onboarding process.
General architecture
A web application with public pages generated per business (esrl.ro/f/<slug>), plus an admin area for the business owner. Basic information (hours, reviews) can be aggregated from public sources (e.g. Google); the rest is filled in manually by the owner.
Security and operations
Separate authentication for the admin area, with public access limited to the information the owner explicitly publishes. The platform is operated by Leadpro on its own infrastructure.
Integrations
Google (public business information), social media (links), WhatsApp (quick contact from the public page).
Existing vs. in-development features
The features described above (public page, hours, reviews, quick contact, single link) are live and functional, confirmed directly on esrl.ro. We have no public information about an official roadmap — any future expansion will be reflected here once confirmed, not anticipated.
Leadpro’s involvement
eSRL is developed and operated entirely by Leadpro — from concept, to architecture, to ongoing platform maintenance.
Status
Publicly available — the platform is live and can be used publicly, free of charge, at esrl.ro.
Capturi de ecran
Frequently asked questions
Does eSRL replace a company's own website?
For many small businesses, an eSRL page is enough as a central online presence — hours, contact, reviews, social media, all in a single link. For businesses with more complex needs (online store, portal), building a dedicated platform is still the relevant path.
Who can use eSRL?
It's built for SMEs and local businesses — salons, clinics, shops, service providers — whose information is scattered across Google, Facebook, and Instagram and who want a single clear link to send to customers.